Advertising Association

Why not visit the Advertising Association at www.adassoc.org.uk

The Challenge

The AA is the federation of trade bodies who represent marketing industries. Their main aims are to build public trust in advertising in addition to inspiring the industry to lead the agenda. To be seen as the single and coherent industry voice and push across these messages, the website needed to act as a powerful tool in facilitating this.

It was pivotal that the site raised the AA’s profile and promoted its activity. To achieve this, the site needed to be modernised as well as providing an easy-to-use navigational structure for its users and be flexible for both its users and administrators.

The AA wanted the site as a whole to be useful, content rich and feature multimedia throughout. This would encourage new and return visits from its vast target market including existing members, other media buyers, advertisers and members of the public.

The Approach

The first, essential step to providing the AA with a website to meet their needs was to perform a full audit. This included thorough research and consultation with the AA team to discover their company aims, target market and specific website requirements.

It was clear from the outset that River CMS, our highly-featured advanced web content management system, would act as the perfect platform for the new AA site. It has the flexibility to provide the AA with the future functionality advancements they are likely to require.

The AA site utilises many of the beneficial features of River CMS including the news module, events module and password-protected login area. These features are flexible and easy-to-use providing a hassle-free process when updating various areas of the site.

The platform also allows the AA to place calls-to-actions, including latest events and an events calendar, around the website to give more prominence to events on certain pages.

With the abundance of research papers, documents and hot topics, Senior empowered the AA with the SuperNav and PowerNav from RiverCMS enabling them to easily make sections and pages within sections of their site. Users will be able to find content quicker with less hassle.

The Results

An aesthetically pleasing design, an easy navigable structure and multimedia rich content has created a site that really represents the high profile nature of the AA. All the smart features also help promote them as a ‘must visit’ resource portal for the advertising industry.

To top off the superb design, there are some bespoke design touches such as a slideshow of banners on the homepage and other banners on other pages throughout the site, which work really well in creating a more seamless experience for users.

The platform utilised, River CMS, gave the AA full control over efficient ongoing management of the website. Easy updating and excellent templates allowed for this.

With over 500 pages indexed in Google over the first week, the SEO of the website is looking very sound. This helps to generate high amounts of traffic to the new AA site.

Website built using Senior's River Content Management System.